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Resume

Professional Experience

2023 -Present

Digital Content Specialist - MultiChoice Group

​​​​● Lead the creation, curation, and optimisation of digital content across major entertainment brands including DStv, Mzansi Magic, Channel O, 1Magic, and Showmax, aligning all storytelling with on-air programming and brand tone.

● Manage multi-platform content ecosystems (websites, YouTube, WhatsApp Channels, Instagram, TikTok), overseeing uploads, tagging, SEO, and metadata to maximise discoverability and engagement.

● Develop digital-fi rst narratives and campaigns that extend broadcast stories into online spaces, driving tune-in, subscriptions, and viewer retention.

● Collaborate with marketing, social, and production teams to deliver integrated campaigns across digital, linear, and social platforms, ensuring brand consistency and audience relevance.

● Conduct audience and keyword research, applying data-led insights to inform editorial planning, content calendars, and community engagement.

● Implement A/B testing and SEO strategies to improve content performance and visibility.

● Oversee community engagement and digital audience interactions, fostering vibrant online communities and managing sentiment on owned platforms.

● Prepare weekly and monthly analytics reports, presenting engagement, conversion, and KPI data to senior teams with actionable insights.

● Support innovation by experimenting with new digital formats and identifying opportunities for cross-promotion, branded content, and platform partnerships.

2023

Website Content Writer - MultiChoice Group

● Create and edit dynamic, search-optimised web content for DStv, Mzansi Magic, Showmax, Channel O and 1Magic platforms.

● Plan and execute digital content strategies that amplify channel storytelling and viewer engagement across websites.

● Conduct audience insight analysis and SEO research to inform editorial calendars, improving engagement and web traffic.

● Manage and upload content through CMS platforms, ensuring metadata accuracy, brand alignment and accessibility.

● Script and adapt promotional copy for multi-platform campaigns, email marketing and social media.

● Collaborate with creative, brand and technical teams to deliver cohesive, data-informed customer experiences.

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2022 - 2023

Communications Specialist - Africa Rail Industry Association

● Act as the point of contact among executives, employees, clients and external partners.
● Manage internal communications, executives’ calendars and schedule meetings.
● Efficient function as projects and board secretariat.
● Draft content for press release, company website and newsletters.
● Liaise with media and handle requests for meetings, interviews and statements.
● Develop and maintain relationships with stakeholders and key persons.
● Perform damage control in cases of bad publicity.
● Facilitate the resolution of disputes with membership and key stakeholders.
● Assist in communication of strategies or messages from senior leadership.
● Drafting formal proposals for the expansion of the export in the rail sector.
● Nurture employee effi ciency through communication on a daily basis.
● Develop internal communications strategies for staff; and member and stakeholder engagement.

2022 - 2023

Communications Specialist & Copywriter - Sika Creative Agency

● Develop effective external corporate communication strategies to expand SME market reach; and maintain client and stakeholder relations.
●Manage internal communications through drafting and managing content for distribution (memos, newsletters, emails, social media. monday.com, Google Workspace, Sharepoint.)
● Conceptualise and draft content and copy for client and company websites and social media.
●Delivery of customer-centric commercial strategies and plans to enable execution of regional brand building plans and initiatives.
● Led client social media campaigns introducing new products and software.
● Create and maintain relationships with stakeholders and key clients through communications.
● Collaborate with design team to produce copy for social media, websites, advertisements and articles.
● Facilitate the resolution of disputes with the public, clients and external vendors.

Education

2021 - Present

UNISA | Bachelor’s of Laws (LLB)

Study areas of interest: Copyright and Intellectual Property Laws.

2019

Sol Plaatjie Institute for Media Leadership (Rhodes University) | Postgraduate Diploma in Media Management

2018

Rhodes University | Bachelor of Arts  Honours Degree

Central areas of study: African trade & commodities; African feminisms; Gender & Development.

2014 - 2017

Rhodes University | Bachelor of Arts

Triple majoring in Legal Theory; Sociology and; Politics and International Studies.

Skills & Expertise

  • Complaint resolution & stakeholder engagement.

  • Data analysis, KPIs & dashboard reporting.

  • Omnichannel communication (web, email, WhatsApp, app, social)

  • Content production

  • Writing and Editing (creative and technical).

  • Project Planning and Media Management.

  • Media Strategy & Management.

  • Customer Relations.

  • MS Office Competencies (Excel; Offi ce: Outlook; Word).

  • Google Analytics

  • SEO

  • CRM

  • CMS

  • Good Command of Canva; Google Analytics; MailChimp; Prowly; Monday.com; Notion; ClickUp; Slack; Hootsuite; Semrush, YouTube Studio.

Achievements

McKinsey Forward Program | 2022

Participated in an interactive digital and market leadership program - building practical skills in problem-solving, effective communication, and a foundational digital toolkit through applying new ways of working in a digital world.

 

Global Shapers (Durban) | 2022

Formed part of youth in Durban working together to address local, regional and global challenges. My primary project was fl ood relief after the KZN flood disaster.

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YALI RLC Online Cohort 10 | 2021

Business and Entrepreneurship Development Programme.

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Black Umbrellas Tendering Training | 2020

Tender procurement training curriculum completed.

 

SOCreative Summit Grant Winner by Slow Sunday Social Market | 2019

An entrepreneurial endeavour to form a network of femme, women and queer entrepreneurs and creatives from countries over Africa (namely: Botswana; Nigeria; Mauritius; Nigeria and Zimbabwe) - successfully launched in Makhanda, South Africa and Mauritius.

 

Black Management Forum Pitch | 2017

First Prize Winner for business idea ‘Slow Sunday Social Market’.

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